Encore Global Event Marketing was working with Behr Paints to develop a campaign to promote Behr Paints’ commercial paints and primers to professional painters across the United States after hours. The idea was to produce events that brought contractors to after work events to talk “Behr over Beer”… a one-on-one education on Behr paints, color and performance. We created Behr On Tap, Paints, Pints and Pairings, through branding, promotional brochures, invitations and exhibit graphics specific to the various venues across the country.